Google has created an officail statement that https, isn’t a neighborhood of their ranking issue. Since, then lots of individuals are moving their blogs/websites to https to edge a footing in Search results. feels like this move has favoured lots of them.
Currently, regarding thirty fourth of the Search Results square measure solely HTTPS. Or 1/3rd of the results on Google Search square measure HTTPS.
Advantages of HTTPS over HTTP:
- SEO: As stated above, we already have that SEO benefit of ranking well. 3 out of 10 results comprises of HTTPS. That means the chances of your blog showing up in search results is high if you have moved to https.
- Secured Browsing and Credibility : Most of the folks trust blogs that runs on https. It offers a sense of branded content. to boot, users feel their browsing is extremely secure and have a tendency to browse or enter any info on the positioning with none hick-up.
- High CTR: That means, you get high Click through rate compared to the blogs that don’t run on SSL. and click on Through Rate plays a large role in ranking boost.
Of course, Google may be a bit inclined towards HTTPS blogs for an honest reason. They also, created it clear that to create progressive net apps, your domain should run on https. Looks like, Google is trying forward to launch several merchandise in future that runs solely on https. With regards to raised security threats with the growing technology, this is often so a good initiative by Google, encouraging a lot of Bloggers and net Masters to maneuver to https.
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