A good SEO firm can be a boon for your business. However, in some cases, it can also be a curse. There are instances when your SEO firm instead of benefiting you might cause damages. So if you are working with an SEO firm, you should be able to evaluate accurately the benefits you are getting out of it. Here we will discuss some methods and techniques that will help you decide on whether to keep your existing SEO firm or switch to a new one.
When you hire an SEO firm, you expect your rankings to rise. You expect that your website will receive consistent traffic and your business will follow an exponential path. If you are not getting the desired benefits, it might be the time to evaluate the progress made by the firm. The earlier you start, the better it is for your business. You should look out for warning signs that could possibly help you make a right decision.
1. Check what SEO firm is actually doing
There are plenty of jobs that are consistently required to be done to run a successful website. These jobs include regular content updating, regular updates on social media like Facebook and Twitter, etc. You should not just focus on your rankings. With fresh content being uploaded regularly on the internet, your rankings are not stable. To be consistent in page rankings, the job done by SEO is very critical. An SEO investment should be looked upon as a long-term investment.
2. Ask about what practices the firm is following
Your SEO firm should be able to show you the actual plan for your websites. They should be able to determine the deadlines and targets taken with respect to your website. Only when you are satisfied decide to move ahead. In case you need some corrections stop the team and make alterations, at the right moment.
3. Feedback from the SEO firm
If your SEO firm does not ask you for any feedback, it may be a sign that they are not as keen towards your project. You are the website owner. They may need some extra information about your site to make good decisions. Information regarding Google Analytics, Webmaster accounts, and social accounts will be asked by the SEO firm. If you are not approached by your firm for such information, it may be a bad sign.
4. Know how to rate the work of an SEO firm
To evaluate the work performance of an SEO firm, you should first know the parameters involved in the calculation. The most fundamental thing is the on-site optimization. You should check the Google Analytics for your website regularly. You SEO firm will provide you with the best keywords that highlight and match your business criteria perfectly.
5. Quality title tags, Meta description
Title tags serve as the cover of a book. They help judge your websites. It is through this title tags that a search engine will evaluate the suitability of your website for a given search query. You SEO firm will make its best research efforts here, to put your website on the top of the rankings list.
6. Check your rankings regularly
You should check your rankings regularly. If you find a sudden drop in your rankings, that might be a reason to worry. You need to keep a regular check on your agency. If you find any of their actions suspicious, you should stop and choose some other agency to work with.
7. Check your traffic regularly
The amount of traffic received by your website is directly proportionate to the rank it is awarded on a search engine. If the SEO is doing its job in a good way, there should be no reason that the ranking or traffic may drop. The only case when the traffic to your website will drop is when the SEO firm is not performing the task properly.
There are many SEO services available in your area, don’t forget to choose wisely. Remember it is not always a right thing to totally leave the job on SEO. You should also take the keen interest in the matter and should be able to differentiate a firm that is really helping you successfully.